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The automotive industry is going through a huge shift - both in how leads are generated and also in how customers find the dealerships that they want to work with. The digital landscape is complicated.


Ordermotive helps to empower the general manager and allows for your dealership to take the digital marketing processes in-house. Better decisions around your advertising budget, clarity around your web provider and software partners, and the ongoing development of a thorough digital marketing strategy. Our clients cut their advertising costs in half and see their conversion rate double.

The complete automotive marketing solution.

Say goodbye to your lead provider.

Every month, your web provider is trying to sell you into the next "big thing". Your agency sends you monthly data, but you can't verify the results. You run ads in the newspaper, on the radio, on Facebook and Google, and on every third-party website.


But you don't know what advertising channels are working and which ones are a waste of your money.


If you hire a marketing manager and allow them to spend your advertising dollars, you can't be certain of their results. They may not know how the automotive industry works and may have never managed any paid advertisements before.

The Modern Car Dealership

  • We do more than manage your advertisements. The best results are generated when customers have a real relationship with your brand. That is why we hand-select an in-house marketing manager for your dealership. Someone who will feel like an employee. Someone who can create content at the dealership and manage your social media presence directly from the floor.


  • We put each marketing manager through two months of intensive training - from an overview of the sales process, to the best strategies around social media management for your dealership. They will have a strong understanding of lead generation, conversion optimization, and automotive marketing. They always have direct access to our executive team and will have expert help when dealing with any tricky issues around your software partners or the marketing landscape.


  • Each marketing manager has access to our software solutions and are trained on the most effective ways to work alongside your salespeople. They will manage the lead attribution process to ensure that your dealership is spending the advertising budget properly. Most often, we see the marketing manager save their dealership thousands of dollars a month in wasted advertising spend.

The Ordermotive Training Paradigm

*Actual AdWords results

Here at Ordermotive, we can guarantee the absolute best results for your advertising spend. How can we be so sure?


Ordermotive has a unique position in the automotive industry. Unlike a marketing agency, our employees are actually in your dealership and working with your sales team. This allows them to manage processes that a marketing agency would not be able to manage. It also allows for the creation of engaging content around your dealership's brand and targeted ads that run directly to the exact clients that you most want to serve.


We have the advertising experience and know-how to generate low cost leads with high close ratios. This is because we generate traffic that is already interested in your specific dealership, in your specific brand, and in your specific inventory.


We build relationships before the sales team does. In fact, we believe the conversation that happens over your website and over social media, should be the exact conversation that happens with your salespeople in real life.


Think about it like an automated sales team. One that actually listens to your instructions and improves month-upon-month. Better than your best salesperson.

Marketing Campaigns That Work

Get in touch with us today for a free strategy session.

Here's exactly what your marketer will know:


  • How to think about the digital landscape and how the online "journey" mimics the in-person sales process
  • A clear perspective that will eliminate many of the fears and anxieties associated with the industry
  • An understanding of the automotive landscape and the different traffic channels for generating leads
  • The ability to evaluate any advertising agency, lead source, or website provider for your dealership
  • How they can work with the salespeople to develop viral strategies that build trust in the market




The Automotive Landscape

Here's exactly what your marketer will know:


  • How to easily evaluate your inventory plugin, vehicle display page, web provider, and website quality
  • How to generate their own high-converting landing pages that persuade people to apply through your dealership
  • Understand the secret of "one-decision marketing" and avoid the pitfalls of a confusing landing page
  • How to create multiple landing pages on-the-fly so that they can continuously test the effectiveness of your marketing message
  • The truth about online forms, how to increase leads, and the problem with most dealerships' form layout




Your Dealer Website and Landing Pages

Here's exactly what your marketer will know:


  • How to set up your Facebook page to increase test drives and appointments
  • How to use contests and email marketing to grow your sales dramatically
  • The power of Facebook Live and how your dealership can start behaving like a media company
  • How to quickly leverage a small advertising budget and turn your Facebook fans into lifelong customers
  • How to use our in-house software solution and triple your lead count by functioning as an internet BDC




Your Facebook Presence

Here's exactly what your marketer will know:


  • How to create high quality video content that builds a strong relationship with your customers and drives traffic into your store
  • How to focus on "benefit-driven" copy and how to think about your prospects' online journey
  • What your "ad scent" is and the insider-secrets to avoid losing your prospects after the first click
  • The best strategies to quickly create high-quality ad creatives and optimize design strategies for your dealership
  • Our list of benefit-driven messages to drive traffic to your landing page and into your dealerships

Facebook Advertising

Here's exactly what your marketer will know:


  • How to create split-tests of their landing pages so that you can increase overall close rate on leads
  • How to do a qualitative assessment of your website using Google Analytics and determine any issues
  • A thorough breakdown of the different traffic problems and how to trouble-shoot your funnel
  • How to send immediate notification of new leads to your sales team
  • How to manage the lead type, so that they can scale the right ads and turn off the wrong ones



Optimization

Here's exactly what your marketer will know:


  • How to rank your dealership organically and get to the top of Google searches before your competitors
  • The power of properly using Google AdWords and generating high-quality leads that want to buy the vehicles you currently have in stock
  • How to manage your ad budget across different social networks so that they constantly optimize your return on sales
  • The easiest way to manage Google Reviews and get your dealership set up for Google My Business
  • How to create high-quality content on your dealer website and what type of content to create




Your Google Presence

Here's exactly what your marketer will know:


  • How to efficiently manage your dealership's online reputation, deal with any incoming issues, and position your dealership as a trusted brand in the space
  • The most effective strategies to increase positive reviews for your dealership and limit the negative ones
  • Our time-tested method to deal with dissatisfied customers and even turn them into referrals
  • How Yelp, Google Reviews, DealerRater, and Facebook Reviews work, and how to properly take advantage of positive reviews to generate new leads
  • A simple strategy that your salespeople can be using to generate even more positive feedback online


Reputation Management

Here's exactly what your marketer will know:


  • How to increase your social engagement and maximize your referrals from the "Thank You" page
  • The truth about automotive CRMs and how to choose one for your salespeople if they are not currently using one
  • Why call-tracking is so important and how to optimize an improper phone-system at your dealership
  • How to use the new Facebook Marketplace tool, get organic leads using Facebook Groups, manage Kijiji or AutoTrader placements, and test new lead-gen methods as they emerge
  • How to manage your leadflow properly and how to automate information about their marketing efforts to your salesforce
  • Why the relationship with your web provider is so important and how to work with them to ensure your continued success
  • How to easily set up outbound email campaigns for your current customers and drive in new traffic for sales event

Organic and Advanced Strategies

THE FULL-TIME SOLUTION

The Complete Solution

  • This is the most advanced marketing solution in the space. You will easily net back your sales within the first few months of working with us.
  • The marketing manager will have direct access to our network of marketing experts in the automotive industry, our in-house designer, and a sales force with real dealership experience.
  • The marketer will be in your dealership every single week - but we are always on-call. If you have a problem, we will fix it.
  • Most marketers don't understand the automotive industry, how to generate leads, or how to work with your sales team. We do.
  • You will see a greater return on every dollar in ad spend, a higher close ratio, and the data to directly scale your dealership.

*Actual Facebook results

2018. Ordermotive. All Rights Reserved.

Get in touch with us today for a free strategy session.